owner and managing partner
Chief Executive Officer
President
Chief Communications Officer
Senior Vice President, Social Impact & Civic Affairs, Executive Director of One Roof Foundation
Owner and Managing Partner
Samantha Holloway is the owner of the Seattle Kraken. A tech entrepreneur and investor, Samantha earned a BA from the University of Michigan and her Master’s in Psychology and MBA from the University of Denver.
Samantha is Partner and Co-Founder of Hat Labs and 2nd & Fillmore, General Partner of Wildcat Partner Holdings, and a minority investor in the WNBA’s Seattle Storm.
She sits on the board of the Space Needle, Cast, and is a member of the Pacific Northwest Chapter of the American Cancer Society’s CEOs Against Cancer.
Samantha works closely with the executive leadership team of the Seattle Kraken to create a world-class franchise and meaningfully invest in the Pacific Northwest community.
Samantha and her husband, Greg, live in Seattle and have two children.
Chief Executive Officer
Tod is the Chief Executive Officer (CEO) of the Seattle Kraken, and is responsible for building the world-class NHL expansion team. Prior to being appointed CEO in April 2018, Tod served as the NFL’s Chief Operating Officer from 2015-2018; CEO of Tampa Bay Lightning from 2010-2015; CEO of Seattle Seahawks/Sounders from 2002-2010; President of Minnesota Wild from 1997-2002; Executive Director of The First Tee from 1994-1997; and VP of Marketing of the Golden State Warriors from 1987-1994.
President
Victor de Bonis is the President and NHL Alternate Governor. He has been at the forefront of establishing the Seattle Kraken as the NHL’s 32nd team and led the strategic operations across the organization. Prior to joining the Kraken as Chief Operating Officer in October of 2018, de Bonis worked for the Vancouver Canucks, serving as the Chief Operating Officer (COO) from July 2006 to May 2016.
Chief Communications Officer
Katie Townsend leads enterprise communications, strategic storytelling and crisis communications. Since joining the organization in 2019, she has guided the team through pivotal moments including arena construction, team naming and branding, and inaugural season. Her efforts help drive organizational success through compelling narratives and reputation management. She previously worked for WE Communications following a successful career with the BBC as a senior news and sport producer.
Senior Vice President, Social Impact & Civic Affairs for the Seattle Kraken and Executive Director of One Roof Foundation
Mari Horita leads the development and implementation of the social impact, community engagement, philanthropic, and DE&I vision and strategy. In addition, she chairs the Downtown Seattle Association Board, serves on the Boards of the UW Foundation, and Seattle Art Museum. Prior to joining the Kraken, Mari was President and CEO of ArtsFund. She began her professional career as a lawyer at Bogle & Gates, and later at Dorsey & Whitney and K&L Gates.